Hybrid Sales Down 33% in July Despite Increasing Incentives

Hybrid Sales Down 33% in July Despite Increasing Incentives

Sales of hybrid models in the month of July are down a significant 33 percent compared to the same period a year ago, this, despite, significant incentives. There’s a great deal of speculation as to why this is, ranging from low fuel costs to a lack of new products to the possibility that consumers are holding off on hybrids to buy upcoming electric cars like the Chevy Volt and Nissan Leaf. But whatever the reason, the numbers tell the story with the market for hybrids models dropping by a third.

Overall sales have increased when compared to June, rising 6.5 percent over that month’s 21,210 tally. Driving that increase, however, is the Toyota Prius, which accounted for 59.6 percent of all hybrids sold in the U.S. in July. And driving that car’s popularity are increasing incentives. Overall, just 8 of the 21 hybrids currently on sale sold more in July than June, meaning that were it not for the Prius’ gains, hybrid sales would have plummeted further.

[Source: Green Car Advisor]

  • Chad

    Could it maybe be the Cadillac-like price tag for a Focus-like car? All of the cost, and none of the luxury.