Coolest Ad Ever: Hot Wheels Loop On Highway Overpass
by
Amy Tokic
Published: April 7th, 2011
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Hot Wheels just got a lot more creative with their roadside advertising. This isn’t your average billboard – they’ve actually installed a giant ‘loop’ in the middle of an overpass in Bogota, Colombia.
From the side, it looks just like the famous loop tracks that Mattel has been entertaining kids with for many years. Now, it’s your turn to get into on the fun. The bad news is that you can’t actually do the loop de loop on your way into work. That’s a whole different advertising campaign that we hope Hot Wheels is working on – along with that drive-thru car wash the spits out your car at super-sonic speeds.
[Source: Neatorama]
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