BMW Leads U.S Luxury Car Segment By 29 Sales
by
Harry Lay
Published: May 5th, 2011
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Lexus has dominated the U.S luxury market for several years, however the company recently lost ground with American consumers. BMW sits in first place ahead of Mercedes- Benz by a very slim margin of 29 sales. Supply problems stemming from the March 11 earthquake and tsunami that struck Japan is cited as the reason for a loss in sales. Mercedes-Benz sold 18, 042 cars and SUVs last month, a 2.3% rise from April 2010.
Mercedes- Benz has 71,388 sales for the year to date. However, BMW has won by a hair, selling 18,801 vehicles last month and 71,417 for the year. This puts BMW ahead by just 29 vehicles. BMW’s success has been helped largely by the X5 and X3.
[Source: The Car Connection]
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