In between light-beer dick jokes and Justin Bieber cameos, Chrysler’s now-famous “Born of Fire” ad was one of the Super Bowl standouts. The experts in the industry agree, too: the Eminem-infused ad swept four awards at the 85th annual Cannes International Festival of Creativity.
The ad took home Best Direction, Best Use of Music, Best Script and—to top everything off—Best Automotive Commercial. It was developed by Wieden+Kennedy, who hold such well-known brands as Coca-Cola, Nike, and Old Spice (but not Secor Laxatives), and can now add a few more “Lions” to their trophy cabinet.
“Chrysler is humbled to be awarded with such a prestigious honor,” said Olivier Francois, president of Chrysler. “The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury.”
Don’t remember the ad? Or just want to watch it again? Check it out after the jump:
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