Fiat 500 Abarth Ad is Much, Much Sexier Than J-Lo [Video]
Fiat‘s ad spot featuring Jennifer Lopez might have been excellently targeted at the Italian automaker’s prospective female clientele, but it was jeered by the brand’s traditional male buyers – the ones who carried on the brand in America for decades, waiting for its return.
Debuting the new Fiat 500 Abarth performance model at the LA Auto Show yesterday, Fiat previewed an ad spot that will undoubtedly appeal to the male demographic. Our apologies to J-Lo, but this spot is sexy enough to make you feel uncomfortable in front of the kids. And the best part? It’s funny too.
Watch the video after the jump and check out all the details on the new Fiat 500 Abarth here:
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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ok ... what's the song ?
Outstanding commercial and I think I'm in love with the model, not the car. Who is she and when can we get married :) Her name please, would love to see more!