Fiat 500 Abarth Ad is Much, Much Sexier than J-Lo [Video]

Fiat 500 Abarth Ad is Much, Much Sexier than J-Lo [Video]

Fiat‘s ad spot featuring Jennifer Lopez might have been excellently targeted at the Italian automaker’s prospective female clientele, but it was jeered by the brand’s traditional male buyers – the ones who carried on the brand in America for decades, waiting for its return.

Debuting the new Fiat 500 Abarth performance model at the LA Auto Show yesterday, Fiat previewed an ad spot that will undoubtedly appeal to the male demographic. Our apologies to J-Lo, but this spot is sexy enough to make you feel uncomfortable in front of the kids. And the best part? It’s funny too.

Watch the video after the jump and check out all the details on the new Fiat 500 Abarth here:

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See AutoGuide’s complete 2011 LA Auto Show Coverage here

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  • Pat

    I like this commercial but one fear that I have is that it kind of sets off a vibe that the Fiat 500 Abarth may be pretty to look at, but it may also be temperamental and owning one may be a “high maintnenance” relationship and it can probalby hurt you if you’re not careful.


  • Rock

    ok … what’s the song ?

  • Big Al

    Outstanding commercial and I think I’m in love with the model, not the car. Who is she and when can we get married 🙂
    Her name please, would love to see more!