Pirelli and Burton Team Up to Create Unique Snowboarding Gear
Tire manufacturer Pirelli has teamed up with Burton for some unique snowboarding gear that was recently unveiled at the International Snow Sports Tradeshow. The collaboration resulted in the 2013 Burton Ion snowboard boot and an exclusive snowboard and binding.
The Ion snowboard boot features a Pirelli outsole and will be available worldwide next fall. By taking advantage of its tire manufacturing experience, Pirelli created an exclusive rubber compound for Burton, built specifically to meet the demands of riding. The outsole even features a snow tire-inspired tread designed for superior traction.
The limited edition snowboard and binding will only be sold through the Pirelli Corso Venezia in Milan beginning this fall. Both the snowboard and binding sport Pirelli’s distinctive gold and black accents, inspired by the motorsports world of the 1970s. Pricing was not announced on the new gear.
GALLERY: Pirelli and Burton Snowboarding Gear
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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