“Segments like the midsize car, where we need to make a big noise against Honda and Toyota, are much better places for Ford to make strong gains, but where we already have a strong presence and people are holding onto their trucks longer than ever before, we’re likely to continue giving customers what they want,” Eric Merkle said at the Motor Press Guild monthly meeting at the Ford Design studio in Irvine, Calif.
That doesn’t mean Ford fans will have to deal with dated drivetrain tech. Merkle was clear in telling the Chicago Tribune that updates will still happen, though cosmetic changes will be minimal. Instead, major changes will be focused on powertrain updates.
Those updates will probably include smaller, more efficient engines given that the company is talking about doing the same with the Mustang, which probably comes the closest to rivaling the pickup truck community’s V8 fanaticism.
There’s another budding branch in the Ford family tree of pickup trucks, one that we reported in August of last year.
“You know we announced the partnership with Toyota,” Merkle said, “to explore the idea of a hybrid pickup truck. … I think it would be kind of cool to use whatever electric generator that might include to run a bunch of power tools or set up a well-stocked campsite,” Merkle said.
Despite what the hardcore truck community might think, there are changes on the horizon for all gas-thirsty vehicles, pickups included. For now, the loyal old school can take comfort in Merkle’s prediction that the F-150 will stay true for the coming years.
GALLERY: 2012 Ford F-150
[Source: Chicago Tribune]