Honda Named Automotive "Brand of the Year" in Harris EquiTrend Poll
Honda has had a rough go as of late, with reduced sales in 2011 due to production shortages as a result of the earthquake and tsunami in Japan. Prior to that, there were criticisms of the new 2012 Honda Civic.
None of that, however, has phased consumers it would appear, with Honda being named the full line Automotive Brand of the Year in the latest Harris EquiTrend Poll. Measuring brand leadership in a total of 127 different categories, Harris Interactive surveyed 38,529 U.S. consumers aged 15 and older.
Ranked second overall is Toyota, another Japanese automaker that’s had its share of bad press over the past few years. This would seem to indicate the long term reputation of each of those brands hasn’t been affected by these most recent events.
In third place is Ford Motor Company, which topped the list last year followed by Chevrolet, then Honda, Toyota and Nissan. For 2012, Chevrolet has dropped two spots to fourth, while Nissan remains in fifth place.
In terms of luxury automotive brands, Mercedes-Benz tops the list followed by BMW and then Lexus.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation