2013 Acura RDX Gets Gullivers Travels Themed Commercials
The all-new 2013 Acura RDX gets plenty of new upgrades and refinements, powered by a 3.5L V6 engine and offering a quiet, calm, and smooth ride (read our review here).
Acura has kicked off its ad campaign for the 2013 RDX with a Gulliver’s Travels theme, trying to give its newly revamped crossover the impression that its changes are all for the better. The Japanese automaker released two ads, the first one titled “Chariot” which shows that the RDX is the right size for any situation while the second ad, “Car Wash” proves that the RDX is the perfect balance of size, power, and luxury.
The ads aren’t the most clever or the best we’ve seen, but they do conjure up childhood memories of Gulliver’s Travels. It’s also rather humorous to watch a Lilliputian try to wash the RDX.
Watch both ads below.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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