“Our goal was always to make something small great,” a Volkswagen executive said on stage.
To garner the award, the Up! beat both the volume-selling and luxurious BMW 3 Series and the thrilling Porsche 911. The victory suggests that journalists across the world are putting a growing emphasis on greener, or at least more fuel-efficient vehicles.
This victory for means the automaker won four of the past five years for the most prestigious of the four awards offered by the World Car Awards each year.
Last year the Nissan Leaf took the award and was declared the winner for being the world’s first purpose-built, mass-produced electric car. In the years before that, Volkswagen’s Polo in 2010, the Golf in 2009 and Mazda 2 in 2008.
This is the seventh annual World Car Awards, which are decided by a panel of 64 automotive journalists from across the world. In order for a car to qualify for consideration, it must have been for sale from January 1, 2011 through May 30, 2012. Cars are selected based on overall merit, value, safety, environmental responsibility, emotional appeal, and significance.