2013 Hyundai Santa Fe Undercuts Competition at $25,275

Hyundai once again undercuts the competition with the pricing now available for its 2013 Santa Fe Sport crossover which starts at $25,275 including delivery.

It’s true that this year’s price represents a $1,725 hike over last year’s Santa Fe, but it’s still cheaper than cars like the Jeep Grand Cherokee and it comes with standard features like Bluetooth, keyless entry and the brand’s BlueLink infotainment system but for a lower starting price.

Customers also get a choice between a 2.4-liter inline four-cylinder with and an estimated 190 hp and 181 lb-ft of torque and a 2.0-liter turbo four with 264 hp and 269 lb-ft for $28,525, both of which are paired with a six-speed automatic.

The fully-loaded version’s price jumps more than to $35,625, which is more than a $10,000 increase, though that will come with a host of premium features like leather seating along with everything available in the lower 2.4-liter model.

As is often the case, there are a list of equipment packages customers can choose from including a popular equipment package for $950 which includes fog lights, auto headlights, heated mirrors, a windshield wiper de-icer for front-wheel drive cars which is otherwise standard, a power driver seat, heated front seats, and a leather-wrapped steering wheel and shift knob.

Opting for the next tier adds a power passenger seat, dual zone climate control, a touch screen display with a backup camera and more for $2,950, while the $2,700 technology package adds an even bigger 8-inch touch screen, a premium sound system, heated steering wheel and more. Unfortunately, it means you also need to buy both of the previous packages, which will bring the base price up to a total $31,975 before taxes, leaving you stuck with the weak base engine.