Volvo Cars of North America will be launching an ongoing program starting September 1 where every purchase of a new Volvo from a participating retailer will net a $10 donation to Alex’s Lemonade Stand Foundation (ALSF).
ALSF was originally founded by Alexandra “Alex” Scott, who at the young age of four in 2000, created a lemonade stand to help raise money to cure other children with cancer. She sadly passed away in 2004 due to neuroblastoma, a cancer of the nervous system that occurs in infants and young children. Since 2000 though, ALSF has raised over $55 million to help children with cancer.
The Swedish automaker’s North American arm is the founding sponsor of ALSF and intends to give back to the foundation in a big way with its per-new-car-sold donation. The program will be supported with Public Service Announcements and television, radio, and print advertisements. Volvo dealerships will also be hosting their own lemonade stands throughout the country to raise awareness and solicit donations from the local community, all to benefit ALSF.
“Alex and her cause have touched our employees in a very emotional way for many years now,” said VCNA President & CEO John Maloney. “With this new program, every new Volvo sold helps support her dream. Our hope is that through our collective efforts we will be able to help medical experts get closer to a cure.”