Saab Owners Turning to Honda, Volkswagen: Study
Now that Saab is officially bankrupt, owners of aging Saab models are looking for new cars to purchase and enjoy. A recent study conducted by Polk reveals which automakers Saab owners have defected to.
The study uses the Polk Disposal Loyalty Methodology, which measures actual vehicle replacements in homes. Essentially, each time a vehicle is added to a garage at a home Polk looks for the disposal of an existing vehicle in the same garage within six months of the addition of the new vehicle.
Using that info, a graph was made to see what automakers Saab owners have defected to, with Honda and Volkswagen leading the way with 7.2-percent and 7-percent, respectively. Audi and Toyota are tied at 6.3-percent while Chevrolet rounds out the top five with 6.2-percent.
All in all, it’s a pretty diverse mix of automakers that Saab owners have defected to with close to 80-percent defecting to 15 different brands.
[Source: Polk]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation