Lincoln, Ford’s luxury brand, will bring a concept version of its MKC crossover to the 2013 Detroit Auto Show in January.
When that happens, it will mark the first Lincoln product to be penned entirely by former Cadillac designer Max Wolff, who is responsible for the 2013 Cadillac XTS sedan. While it will be the first product wholly designed by Wolff for Ford, he also had a hand in tweaking the new MKZ, which is the first of four new products meant to reinvent Lincoln for a younger group of buyers.
That, more than anything, could prove to be one of the most important factors in how buyers receive the MKC. Lincoln used to be the top-selling U.S. luxury car in 1998, but now occupies the eighth spot.
Hoping to regain ground, Lincoln is trying to reinvent its image by re-branding itself the Lincoln Motor company and pushing four new core products. The first, of course, being the MKZ and the MKC likely to follow.
Should that prove to be the case, it will be built on Ford’s global compact platform — the same as the Escape crossover.