Suzuki Demand Rising after Bankruptcy

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Suzuki Demand Rising after Bankruptcy
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American Suzuki Corp. filed for bankruptcy recently and announced its exit from the U.S. market, and now the company is importing 2,500 more cars to America to meet a rise in demand. 

Suzuki sales jumped 22 percent to 2,224 units in November, and are continuing to rise in December according to the brand. Generous incentives and a seven-year warranty program are cited as the main reason for the jump.

SEE ALSO: Suzuki Bankrupt, Files for Chapter 11 in America

Suzuki sold 23,412 vehicles through November of 2012, representing a three percent decrease over the same time period in 2011. Even with the jump in sales over the short-term, Suzuki cannot justify keeping a sales network going in which 69 percent of its dealers were selling less than five cars a month.

Suzuki has said it will continue to honor warranties, as well as supply parts and service to cars through its dealer network.

Discuss this story at suzuki-forums.com

[Source: Auto News]

  • Yutach

    Don’t know what you’ve got till it’s gone.  Classic.