BMW Selling Husqvarna Motorcycles Sub-Brand

BMW Selling Husqvarna Motorcycles Sub-Brand

BMW is selling off its Husqvarna motorcycles sub-brand as it realigns its BMW Motorrad business.

Austrian company Pierer Industries will by the buyer and the sale is subject to approval by anti-trust authorities. BMW Motorrad is looking to expand its product offering and the focus of its realignment will be on urban mobility and e-mobility.

According to a release by the German automaker, the BMW Group will concentrate on expanding and utilizing the resources of the BMW Motorrad brand as a result of restructuring the segment.

Both parties involved in the sale have agreed to not disclose the purchase price of Husqvarna.

Discuss this story at


Subscribe to our email newsletter and automatically be entered to win.

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked