BMW Selling Husqvarna Motorcycles Sub-Brand
BMW is selling off its Husqvarna motorcycles sub-brand as it realigns its BMW Motorrad business.
Austrian company Pierer Industries will by the buyer and the sale is subject to approval by anti-trust authorities. BMW Motorrad is looking to expand its product offering and the focus of its realignment will be on urban mobility and e-mobility.
According to a release by the German automaker, the BMW Group will concentrate on expanding and utilizing the resources of the BMW Motorrad brand as a result of restructuring the segment.
Both parties involved in the sale have agreed to not disclose the purchase price of Husqvarna.
Discuss this story at BMW-Driver.net
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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