At the 2013 Chicago Auto Show, Scion will debut a special FR-S that will be used in the 2013 Toyota Grand Prix of Long Beach celebrity race this April.
In previous years, the Scion tC was represented in the race, but it’s no surprise that the Japanese automaker will be bringing its FR-S this year.
The Scion FR-S will be the focal point for the booth, but the automaker will be showcasing all of the other models in the lineup with an interactive counter next to each vehicle.
“The Chicago Auto Show attracts lots of young people so interactivity is key to our exhibit,” said Steve Hatanaka, auto shows and special events manager at Scion. “From its visual flair to hi-tech amenities, this exhibit was designed to appeal to a young audience.”
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