Cadillac Ads Destroy Fancy Stuff to Make Funny Point

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Cadillac Ads Destroy Fancy Stuff to Make Funny Point
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Cadillac’s first ATS advertising salvo saw the compact sport sedan running a series of picturesque hairpin turns, but the brand is going in a different direction with its latest marketing campaign.

Rather than actually showcasing the car’s performance – which the automotive press generally agrees is impressive – the new ad campaign centers on smashing fancy things breaking. Literally.

A fancy cake, a fancy clock, a fancy piano and even a fancy dining room all go up against some of the tests Cadillac puts the ATS through.

The clock breaks, the cake melts, and champagne bottles explode. You can watch all the ads in the new campaign below.

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  • http://www.facebook.com/profile.php?id=100004641307477 Luis A. Martinez

    So bad,a new car on the market and not many around yet to talk about durability,look at the Catera and what happens to the engine at 60,000 miles or less?,paint? And stable?…..nice car but for me stupid Ad Agency

  • meaniegreenie

    How is it fair to compare the Catera to these cars? There’s no question Cadillac has been plagued by reliability issues in the past, but the two cars have absolutely nothing in common…

  • http://www.facebook.com/profile.php?id=100004641307477 Luis A. Martinez

    They are also build on and Opel chassis and this time is the old omega,search and see just a bigger out her panels and longer wheel base