Cadillac Ads Destroy Fancy Stuff to Make Funny Point
Cadillac’s first ATS advertising salvo saw the compact sport sedan running a series of picturesque hairpin turns, but the brand is going in a different direction with its latest marketing campaign.
Rather than actually showcasing the car’s performance – which the automotive press generally agrees is impressive – the new ad campaign centers on smashing fancy things breaking. Literally.
A fancy cake, a fancy clock, a fancy piano and even a fancy dining room all go up against some of the tests Cadillac puts the ATS through.
The clock breaks, the cake melts, and champagne bottles explode. You can watch all the ads in the new campaign below.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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So bad,a new car on the market and not many around yet to talk about durability,look at the Catera and what happens to the engine at 60,000 miles or less?,paint? And stable?.....nice car but for me stupid Ad Agency