The only Canadian stop for the NASCAR Camping World Truck Series and the first ever NASCAR event to be held at Canadian Tire Motorsports Park will be billed at the Chevy Silverado 250.
Just a 20 minute drive from General Motors Canada headquarters, the branding initiative coincides with the launch of the all-new 2014 Chevy Silverado.
“Chevrolet has a long and celebrated history in racing, and we are proud to introduce the Chevrolet Silverado 250 as the first Canadian race in the NASCAR Camping World Truck Series, right here in our own backyard,” said Marc Comeau, Vice President of Sales, Service and Marketing for Chevrolet Canada. “With the launch of the 2014 Silverado, new from hood to hitch, this event is a natural fit to showcase its innovative features, capability, performance and unmatched V8 power and efficiency.”
SEE ALSO: 2014 Chevy Silverado Preview
Formerly known as Mosport, the historic Canadian race track (and one of the world’s fastest) annually hosts the American Le Mans Series and is a one time Formula One venue.
After recently switching owners the track has undergone a massive renovation in the off season. Upgrades include an expanded pit stall area to accommodate a NASCAR event, on-track upgrades with larger paved runoff areas, a modified front-straight and a massive new complex to house media and VIP events.
On hand for the announcement, track co-owner Ron Fellows did not rule himself out from participating in the upcoming race, telling media that he hasn’t “eliminated that as an option.” Fellows is a long-time racer, and an accomplished on at that, having won the 24 Hours of Daytona as well as the 24 Hours of Le Mans three times. He’s also known in NASCAR circles as a Road Course Ringer, being brought in to drive for the JR Motorsports team on tracks that turn both right and left.
In his NASCAR history Fellows has 2 wins and 3 poles in the Camping World Truck Series, as well as 4 wins and two poles the NASCAR Nationwide Series.
The Chevy Silverado 250 will take place the weekend of August 30 to September 1st.
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