Chrysler Will Lose $10K Per Fiat 500e: CEO Says
Last last year Fiat unveiled its electric 500e during the L.A. Auto Show, a car that Chrysler will take a $10,000 bath on every time it sells according to CEO Sergio Marchionne.
Fiat won’t sell the electric car in Italy. In fact, the car is planned for the California market to comply with the California Air Resources Board’s strict zero-emissions vehicle requirement. Customers opting for a 500e will also be offered a gasoline-burning alternative car through a partnership with car rental company Enterprise.
SEE ALSO: Fiat 500e Purchase Comes With Gas Car Alternative
The car goes on sale in California next month with an MSRP of $32,500, but Chrysler is only expecting to sell a few hundred of the EVs to comply with CARB requirements, allowing it to continue selling cars in the state.
Chrysler is far from the only brand complying building a small number of electric cars to comply with CARB rules. Honda is building an electric Fit and Toyota’s RAV4 EV, which it built in collaboration with EV maker Tesla.
[Source: T he Detroit Bureau]
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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