Ferrari Boss Says No to All-Electric Car
Ferrari President Luca di Montezemolo and Tesla CEO Elon Musk should be locked in a windowless room together with cameras rolling.
di Montezemolo said today that Ferrari will “never build an all-electric car” as long as he is the chairman of the company. In much the same vein, he also deflated any notion that Ferrari will build an SUV, sedan or anything to dilute the company’s exclusive image.
“We will be adding new models to our range in the future but only in the market position in which we have a strong heritage,” he said.
SEE ALSO: Ferrari Looks to Bespoke Demand for Increased Profit
Instead, he pointed to Maserati as the brand customers looking for a sedan or smaller and less expensive car should turn to.
Yesterday, reports revealed that Ferrari plans to rely on bespoke parts to continue increasing revenue for the brand. Today, the automaker revealed that it will scale back production from the 7,300 units it built in 2012 to fewer than 7,000 this year.
[Source: AutoExpress]
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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Hooray! There will be ONE performance car brand that remains pure to sports coupes.