Ferrari President Luca di Montezemolo and Tesla CEO Elon Musk should be locked in a windowless room together with cameras rolling.
di Montezemolo said today that Ferrari will “never build an all-electric car” as long as he is the chairman of the company. In much the same vein, he also deflated any notion that Ferrari will build an SUV, sedan or anything to dilute the company’s exclusive image.
“We will be adding new models to our range in the future but only in the market position in which we have a strong heritage,” he said.
Instead, he pointed to Maserati as the brand customers looking for a sedan or smaller and less expensive car should turn to.
Yesterday, reports revealed that Ferrari plans to rely on bespoke parts to continue increasing revenue for the brand. Today, the automaker revealed that it will scale back production from the 7,300 units it built in 2012 to fewer than 7,000 this year.
Discuss this story at Luxury4Play.com