2014 Lexus IS Ads Inspire You to Stand Out

2014 Lexus IS Ads Inspire You to Stand Out

The third-generation Lexus IS is heading to dealerships this July, and the Japanese automaker has released several commercials to launch the entirely new 2014 model.

In tune with the bold new styling of the 2014 IS, the new commercials are designed to be provocative in inspiring consumers to stand out from the crowd. The commercials focus on how it’s more fun to “blend out than blend in,” and features both the standard IS 250 and IS F Sport.

SEE ALSO: 2014 Lexus IS 250 Review

Part of the broadcast campaign is a commercial geared to the African-American market while another was designed to appeal to the Hispanic audience. Watch the commercials below as well as some unique behind-the-scenes for the ads.

Get the Flash Player to see this player.

Get the Flash Player to see this player.

GALLERY: 2014 Lexus IS Commercials

2014-lexus-is-commercials-1.jpg2014-lexus-is-commercials-2.jpg2014-lexus-is-commercials-3.jpg2014-lexus-is-commercials-4.jpg

Discuss this story at My.IS

x

Subscribe to our email newsletter and automatically be entered to win.