Fiat 500e Gets ‘Environmentally Sexy’ Advertising Campaign

Fiat 500e Gets ‘Environmentally Sexy’ Advertising Campaign

Fiat is launching a new marketing campaign for its 500e, kicking it off with a series of videos and a new website called

The website, which mimics a matchmaking site, helps make learning about the 500e a little more fun. We all know researching about new cars could be a drag, filled with long lists of technical specifications and numbers, so Fiat is taking an unorthodox approach to garner interest on its unusual electric 500.

SEE ALSO: Five-Point Inspection: 2013 Fiat 500e

Featured on the website are quizzes and videos that feature couples falling in love thanks to the Fiat 500e.

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