Fiat 500e Gets 'Environmentally Sexy' Advertising Campaign
Fiat is launching a new marketing campaign for its 500e, kicking it off with a series of videos and a new website called EnvironmentallySexy.com.
The website, which mimics a matchmaking site, helps make learning about the 500e a little more fun. We all know researching about new cars could be a drag, filled with long lists of technical specifications and numbers, so Fiat is taking an unorthodox approach to garner interest on its unusual electric 500.
SEE ALSO: Five-Point Inspection: 2013 Fiat 500e
Featured on the website are quizzes and videos that feature couples falling in love thanks to the Fiat 500e.
Discuss this story at Fiat500Owners.com
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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