Volkswagen plans to bring the Phaeton sedan back to the U.S., hoping to grab a piece of the upscale sedan market, something the German automaker has struggled to do thus far.
The Phaeton, which is Volkswagen’s most expensive model, hasn’t been sold on American soil in seven years after the German automaker pulled it due to weak sales. Sources familiar to the project believe a new version of the Phaeton will be unveiled at the 2014 Detroit Auto Show to test the response for an eventual rollout.
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Joining the reintroduction of the Phaeton will be the rollout of new SUV models from VW, part of the automaker’s plan to show off its engineering prowess now that the Passat sedan is starting to fade. CEO Martin Winterkorn essentially confirmed the Phaeton’s return to the U.S. in a recent interview with Bloomberg: “A brand as large as Volkswagen needs a halo project in the upscale segment,” he said. “We’ve seen what happens to brands that don’t have that kind of project.”
A new Phaeton is expected to built on the same platform as the Audi A8 and a hybrid variant is part of the plan.
[Source: Automotive News]
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