Toyota Debuts "The Ultimate Endurance Race" Short Film
Whoever would have thought the Prius would one day lead Toyota to the 24 Hours of Le Mans to challenge for victory?
Yes, the Japanese automaker’s expertise in gasoline-electric propulsion were on display this past June when it arrived at the world famous race track to battle Audi for endurance racing supremacy. As the narrator explains, “At Le Mans, hybrid technology has taken over.”
Now Toyota has released a short film entitled “The Ultimate Endurance Race,” documenting the experience of the team and drivers.
With victory remaining just outside the team’s grasp this past year, there’s a promise from Toyota to be back in 2014.
Watch the complete six minute short film below.
Get the Flash Player to see this player.
Discuss this story at ToyotaNation.com
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation
So much AWESOME!