Toyota Debuts “The Ultimate Endurance Race” Short Film

Toyota Debuts “The Ultimate Endurance Race” Short Film

Whoever would have thought the Prius would one day lead Toyota to the 24 Hours of Le Mans to challenge for victory?

Yes, the Japanese automaker’s expertise in gasoline-electric propulsion were on display this past June when it arrived at the world famous race track to battle Audi for endurance racing supremacy. As the narrator explains, “At Le Mans, hybrid technology has taken over.”

Now Toyota has released a short film entitled “The Ultimate Endurance Race,” documenting the experience of the team and drivers.

With victory remaining just outside the team’s grasp this past year, there’s a promise from Toyota to be back in 2014.

Watch the complete six minute short film below.

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Discuss this story at

  • Alfie

    So much AWESOME!

  • Honest Abe

    15 years of making hybrids and being a leader… and they freaking lost. HAHA!


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