No New Scion Models Imminent, Exec Says
Despite slumping sales, a U.S. Toyota executive has confirmed that the Scion brand won’t be seeing new models any time soon.
Earlier last month, Scion told its dealerships that they could drop the Scion brand from their showroom if they’d like, but according to Bob Carter, senior vice president of Toyota Motor Sales USA, no dealership has opted to do so. At the same event, the Japanese automaker showed off its FR-S convertible and a drawing of a crossover concept, hinting at what’s to come for the brand. But it won’t be in the near future as Carter has confirmed that new models are “further down the pipeline.”
SEE ALSO: Scion FR-S Convertible, Crossover on Their Way
In terms of timing, nothing new will be coming for the remainder of this year and early 2014. Which means the FR-S convertible will likely be introduced when the 2015 model year rolls around. Last year, Scion sales dropped to 73,505 units, a far departure from its 173,034 in 2006. And back then, Scion only had the xA, xB, and tC on sale. Its best seller for the year thus far is no surprise: the FR-S at 13,537 sold in the U.S through August.
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[Source: Yahoo! News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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the writing's on the wall for the "child"
They need Two trim levels for the TC. One that can offer a more fuel efficient base engine. Then they can sell more to the masses. then when you opt for the 2.5L engine on the "GT" or "S" or whatever, you can get a few more "go fast" bits. add a few more ponies to that engine while they are at it.