Toyota Studying Corolla Hatchback to Replace Matrix

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Toyota Studying Corolla Hatchback to Replace Matrix

With its little-loved Matrix axed for the 2014 model year, Toyota might be considering a five-door version of the Corolla as a replacement.

Individual sales figures for the Matrix were never reported. Instead, Toyota lumped its other-named hatchback in with total Corolla numbers. It was a fitting move considering the Matrix is basically a Corolla hatchback with a less obvious name.  Edmunds.com reports that in 2012 the company only sold about 4,300 of the compact hatchbacks; roughly 1.5 percent of the Corolla’s total U.S. sales for that year.

SEE ALSO: 2014 Toyota Corolla Review

Hyundai currently offers a five-door version of the Elantra, and Mazda does the same with its bread-and-butter Mazda3. Toyota sales executive Paul Holdridge told Edmunds that the company is studying the possibility of a five-door Corolla to take its place.

Sales staff in Toyota showrooms would pitch customers on the Matrix if they decided a Corolla was too small. The trouble was, most people didn’t seem to realize the car existed. But where the Matrix was is more akin to a Corolla station wagon, the new product would be probably be a shorter hatchback.

GALLERY: 2014 Toyota Corolla

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[Source: Edmunds]

Discuss this story at ToyotaNation.com

  • Shiratori1

    MAKE IT! The popularity of cars such as the Honda Fit prove that there is significant demand for standout hatchbacks in the US. If Toyota offered a Corolla-sized one, it would definitely make it on to the shortlist for my next car.

  • Skipper50

    Bring back the Corolla station wagon. It was near perfection.

  • Jennifer

    I love my Matrix…..will be sad not to be able to replace it….

  • LoveMyCorollaWagon

    <> Ditto. I’m still driving my 1995 Corolla wagon, w/300k miles, 30-34 mpg. little maintenance or repair, while waiting for them to bring back the wagon. Nothing on market, including Honda fit, offers same mpg with same amount of cargo space/total volume. Focus wagon and Matrix don’t have back seat that lies flat like the Corolla; Matrix w/ standard shift was extremely non-ergonomic–industrial designer agreed; Subarus don’t get same mpg . I wouldn’t buy a Fit because of lack of space and wouldn’t buy a smaller HB Corolla for same reason. I’ll either get a Subaru or keep current Corolla wagon going.

  • ResqDogz

    Why, oh why didn’t Toyota ever bring the 5-door hatchback iteration of the Echo to the US, back in 2004~2006?

    Was it because the automatic achieved 42 mpg, and the manual, 51???

    I purchase one of these gems in Canada for my daughter, nearly four years ago (for a song, by the way) and had NO problem securing a letter of compliance from Toyota of Canada to import it, since it handily exceeded both our domestic emissions and safety standards!

    It’s my understanding that – given the lackluster sales of the 2- and 4-door Echo model here in the US,, the decision was to exclude us from this opportunity, and offer it only in Canada where sales of the 2- and 4-door models were marginally greater.

    The result? Canadian’s stopping purchasing the 2- and 4-door models, and flocked to buy the much more versatile hatchbacks!

    Why IS it, that we here in the US are NEVER allowed to even the OPTION to acquire the most fuel-efficient models from ALL manufacturers?

    For example, when Smart brought their vehicles to North America, the diesel iteration (60+ mpg) was offered in Canada, but here in the US the best one could hope for was 31 mpg – hardly a sufficient incentive to sacrifice adqeuate shoulder room for.

    And the Fiat 500 TwinAir hybrid (gas/electric) – which Europeans find eminently capable for autobahn driving – achieves 80+ mpg, yet there are “no plans” to offer it here.

    Most imports exclude the more efficient 1.0, 1.1, and 1.2 litre engine options, in the artifically-constructed axiom that “American’s” want 0~60 performance, rather than 60+ mpg efficieny – a fallacy ujndoubtedly imposed upon our market by massive marketing campaigns and “big oil”.

    There exists a highly successful cottage industry in Canada (who has a 15-year import-sans-restrictions limit, as opposed to our antiquated 25-year stricture) centered on the importation of a plethora of low-mileage Japanses KEI-class vehicles – copiously equipped with all the creature-comforts Americans ostensibly cannot live without, yet capable of achieving 50+ mpg!

    My 2005 Scion xB – which shares the identical drive platform with my daughter’s 5-door hatchback Echo – routinely returns 35+ mpg with more than adequate space, and copious rear-seating legroom ( to the extent that they’re used as taxis in Chicago!): Sadly, after the 2006 model year, Toyota felt compelled to “super-size” these little gems, sacrificing clean lines and commendable fuel efficiency for the inane urge to create “something new”, as though that was a valid motivation in-and-of itself.

    At a time of continuing sustained high fuel prices, what the HELL is wrong with the automotive industry, that they won’t ever offer us the OPTION to elect the most fuel efficient iterations possible???

  • Elmo Prankster

    they have a 5 door corolla in australia. bring it here!

  • RochHam

    My daughter really likes her 09 Matrix, well actually a 95% Matrix called a Vibe which slightly used cost $3000 less since the Pontiac brand went poof. Hasn’t spent anything in 4 years and 45,000 miles other than some brake work. I even drove it this summer and it’s a pepply little wagon, just a bit narrower than my Camry. There are thousands of these Vibes or Matrices around the upper midwest, some AWD too.

  • iwallace905

    I have a 2004 Matrix XR with 80k miles. I use it for everything from; picking up kids, buying lumber, and hauling dogs.
    It seems Toyota did not build very many Matrix’s the last couple of years, so they didn’t sell very many. It’s hard to sell a car that is not on the lot.

  • http://dbcooper.livejournal.com P.F. Bruns

    Since it’s built on the Corolla platform, uses Corolla engines, contains parts of the Corolla interior, and looks a little like a Corolla up to the B-pillar–oh, and is marketed in some parts of the world as a Corolla Matrix, how is the Matrix NOT a Corolla?

  • auburn3556

    I want a Matrix to replace my Rav 4, but they are so hard to find. I’ve driven one and it’s nice little vehicle for those of us who want to get rid of our mid-to small-sized suv, but still want the gear storage and a place to tie on a kayak. The reason the Matrix doesn’t sell is because they don’t advertise it 10 times an hour on TV as they do Corolla and Camry!! Sooo, I’m going to end up with a Focus hatchback.

  • bothus

    I never owned or drove a Matrix. But I did own a 1987 Corolla FX16 GT-S. It was the best car I’ve ever owned. I would still be driving that little screamer if hadn’t been totaled 5 years ago. Why did Toyota stop making this very fun, economical, and practical little car after only 2 years? Mine had a 1.6 liter, double overhead cam engine with a 7,500 RPM red line and a 5-speed manual. I didn’t baby it, but it still averaged a calculated 32.2 mpg in 275,000 miles during its 23 years on the road. The ’07 Prius I’m driving now is only averaging 38.6 mpg, and it’s certainly no fun to drive. If Toyota introduces something similar to my old FX16 GT-S to replace the Matrix, I’ll certainly be interested.

  • Ben442

    You could get a 2010 Pontiac Vibe. This was the last year they made it but its a great car built with a Toyota engine and Trans. It is better looking than the matrix but built on the same platform. I have a 2006 with 147k on it and no problems. The best quality car I have owned.

  • HeySeussCrist

    I thought the Matrix WAS a Corolla Wagon?

  • Guest Dude

    Gee, you think maybe nobody was interested in the Matrix on account of it’s hideously repulsive styling????

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