Volvo will be heading to the 2013 Tokyo Motor Show to show off its new design language with the automaker’s Concept Coupe.
Aiming to become a global automaker, Volvo’s attendance in Japan is vital in its new design strategy to customers and media around the world. It also marks the first time Volvo has attended the Tokyo Motor Show in seven years, proving the importance of the Japanese market for the Swedish automaker.
SEE ALSO: 2013 Tokyo Motor Show Coverage
This year, Volvo sales has increased 25 percent compared to last year and is at a level not seen since the late 1990s. In fact, the Volvo V40 was awarded the 2013 Imported Car of the Year award by the Automotive Researchers and Journalists Conference of Japan this month.
As for the Volvo Concept Coupe, it first debuted at the 2013 Frankfurt Motor Show, showcasing the capabilities of the automaker’s new Scalable Product Architecture in addition to the brand’s new four-cylinder Drive-E powertrains.
“We are creating a new product portfolio that blends a strong heritage with innovative technology and emotional design. Every core area is brought into a new dimension, also injecting more emotion into the rational properties that are the heart and soul of Volvo,” said Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo.
GALLERY: Volvo Concept Coupe
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