Volvo Heads to Tokyo With New Design Language
Volvo will be heading to the 2013 Tokyo Motor Show to show off its new design language with the automaker’s Concept Coupe.
Aiming to become a global automaker, Volvo’s attendance in Japan is vital in its new design strategy to customers and media around the world. It also marks the first time Volvo has attended the Tokyo Motor Show in seven years, proving the importance of the Japanese market for the Swedish automaker.
SEE ALSO: 2013 Tokyo Motor Show Coverage
This year, Volvo sales has increased 25 percent compared to last year and is at a level not seen since the late 1990s. In fact, the Volvo V40 was awarded the 2013 Imported Car of the Year award by the Automotive Researchers and Journalists Conference of Japan this month.
As for the Volvo Concept Coupe, it first debuted at the 2013 Frankfurt Motor Show, showcasing the capabilities of the automaker’s new Scalable Product Architecture in addition to the brand’s new four-cylinder Drive-E powertrains.
“We are creating a new product portfolio that blends a strong heritage with innovative technology and emotional design. Every core area is brought into a new dimension, also injecting more emotion into the rational properties that are the heart and soul of Volvo,” said Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo.
GALLERY: Volvo Concept Coupe
Discuss this story at our Volvo forum.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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clealy this is based off the next mustang platform....so why cant Lincoln get a proper RWD hot rod?????