Ram 1500 Commercial Hints at Future Styling
Ram may have just shown off the future style of its 1500 pickup in a new TV commercial that aired during the last two regular season NFL games of 2013.
The image of the revised front end appears twice in the spot, albeit quite briefly both times. It shows a much more aerodynamic looking front end that has dropped its classic crosshair grille along with introducing more curves to the headlight design. There is also a large rise in the hood, along with what appears to be a more raked-back windshield.
This image may simply be a design study for the truck, but it could possibly be an early image of a new Ram, though a company spokesman denied that claim. He said that the images are “intended to show what’s behind designing, engineering and building great trucks,” a Ram spokesman told Automotive News.
Although the Ram has received many technological upgrades in the past few years, styling changes have been minimal, leaving the opportunity open or a major styling change sometime soon.
[Source: Automotive News]
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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Gross. Looks too Toyotaish. Toyota is shifting their design towards Ram because clearly it is superior. Terrible time to step backwards towards Toyota. Agree with other posters the older Rams looked tougher, the gen 4 angles are OK but this squished down look is terrible. Don't ruin a great look.
Um, guys... Take it easy. This is a stretched (photoshopped) photo. The actual vehicle will not look squashed Toyota. Hang in there Dodge guys.