2014 BMW I3 Orders Already Hit 11,000 Globally
BMW has received 11,000 orders globally for its i3, and according to the German automaker some buyers have to wait six-months to receive their vehicles.
According to BMW sales chief, Ian Robertson, the i3’s demand is already booming in Europe, where it went on sale last November. According to the BMW, it has already taken 1,200 orders for the i3 in the U.S. where it’ll go on sale starting in May. The electrified BMW will then head to the Asian markets by the middle of the year.
SEE ALSO: 2014 BMW i3 Review
Approximately 80 percent of the i3’s sales are to customers from other brands or to people who didn’t own a car previously said Robertson. Strong demand for the car could result in increased production at BMW’s Leipzig plant.
Worth noting is that despite previous rumors, BMW production chief Harald Kreuger stated that BMW will not add a third model to the i sub-brand until it has a better idea of demand.
GALLERY: 2014 BMW i3
[Source: Automotive News Europe]
Discuss this story at our BMW forum.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation