Chrysler is focusing on customization at the 2014 Chicago Auto Show, displaying its new 200 mid-size sedan with a line of factory customization options.
Customers will be able to pick from up to 100 Mopar parts that will be available by the end of the year to make their 200 stand apart. The car on display in Chicago started as a 200S, but gets a coat of white pearl paint and a body kit including side sills, a chin spoiler, and modifications to the grille. There’s also a new rear fascia and chrome exhaust tips.
Chrysler hasn’t said how many wheel options will fall under the parts list, but multi-spoke 19-inch “satin lite” alloy wheels also add to the package.
The cabin gets premium white leather upholstery with bronze accent stitching matched by the steering wheel bezels along with Mopar floor mats.
But the 200 won’t be the only new item on display. Chrysler will also showcase augmented reality app to let show-goers customize a Ram 1500 pickup truck using tablet computers.
GALLERY: Customized Chrysler 200
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