Toyota Defends ‘Most Valuable’ Title in 2014

Toyota Defends ‘Most Valuable’ Title in 2014

For 2014, Toyota is keeping its title as the most valuable car brand.

The BrandZ Top 100 Most Valuable Global Brands study was released today, showing Toyota keeping the top automotive spot it held last year. According to the study, Toyota’s 2014 value rose 21 percent to $29.6 billion.

In seven of the past nine years where the BrandZ study was conducted, Toyota was named the most valuable car brand. The only years it didn’t rank number one were 2010 and 2012.

BMW ranked second with a value of $25.7 billion while Mercedes-Benz came in third with $21.5 billion. For BMW, that represents a seven percent gain while Mercedes jumped 20 percent.

Honda climbed 14 percent to $14.1 billion, which was good enough to slot it in fourth.

Audi saw the biggest percentage gain of the three major German luxury auto makers with a 27 percent boost to $7.1 billion. That slots it in eighth place behind Volkswagen, which actually dropped by four percent compared to last year.

Ford saw the biggest overall gain with a 56 percent surge to 11.8 billion.