Audi, Jaguar and Kia Top 2014 Strategic Vision Total Quality Index
Strategic Vision has released its 19th annual Total Quality Index (TQI) and the results could surprise you.
German automaker Audi and British automaker Jaguar shared leadership as the best Luxury brands in Total Quality, while surprisingly, Kia had the highest Total Quality score of non-Luxury brands. Claiming Best Model in Total Quality was the Tesla Model S, adding to its already long list of accolades.
SEE ALSO: 2014 J.D. Power Initial Quality Study Slams Fiat
Kia had numerous vehicles with high scores including the Kia Soul, which claimed the Small Multi-Function Car category with a TQI score of 882. The Kia Optima was second in the Mid-Size car category with a 920 score, bested by the Subaru Impreza sedan by just two points. As for Audi, its A5 coupe was just one point spy (929) of claiming the Premium Coupe category, which went to the Chevrolet Corvette coupe. The Audi Q5 led the Near-Luxury Utility segment while the Q7 topped the Luxury CUV category.
2014 Total Quality Index Winners:
- Micro Car: Smart fortwo Coupe – 855
- Small Car: Dodge Dart (873), Mitsubishi Lancer (873)
- Small Multi-Function Car: Kia Soul (882), Volkswagen Golf (882)
- Small Alternative Powertrain (APT) Car: Ford C-MAX Energi (865)
- Mid-Size Car: Subaru Impreza Sedan (922), Kia Optima (920)
- Mid-Size Multi-Function Car: Honda Accord Crosstour (885)
- Mid-Size Alternative Powertrain (APT) Car: Chevrolet Volt (863), Hyundai Sonata Hybrid (863)
- Full-Size Car: Dodge Charger (912)
- Near-Luxury Car: Lexus IS Sedan (938)
- Near-Luxury Alternative Powertrain (APT) Car: Lincoln MKZ Hybrid (902)
- Luxury Car: BMW 6 Series Gran Coupe (937)
- Luxury Multi-Function Car: Volvo XC70 (897)
- Specialty Coupe: MINI Cooper Countryman (915)
- Premium Coupe: Chevrolet Corvette Coupe (930), Audi A5 Coupe (929)
- Standard Convertible: MINI Cooper Roadster (931)
- Premium Convertible/Roadster: Mercedes SL-Class (957)
- Standard Pickup: Honda Ridgeline (845)
- Full-Size Pickup: Ford F-150 (892), Toyota Tundra (891), GMC Sierra 1500 (890)
- Heavy Duty Pickup: Ford F-250/350 (868), Chevrolet Silverado 2500/3500 (867), Ram 2500/3500 (866)
- Entry SUV: Jeep Wrangler Unlimited (870)
- Entry CUV: Hyundai Tucson (887)
- Mid-Size SUV: Dodge Durango (889)
- Mid-Size CUV: Ford Flex (915)
- Full-Size Utility: Ford Expedition (905)
- Near-Luxury Utility: Audi Q5 (926)
- Luxury SUV: Lexus GX 460 (933)
- Luxury CUV: Audi Q7 (942)
- Minivan: Nissan Quest (856)
GALLERY: 2015 Kia Soul EV
Discuss this story at our Kia forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
Who is the strategic vision? Alright, tomorrow I will run a universal vision auto research firm for auto quality study. As long as you pay me $$$, I'll put your brands on the top list and get your brands publicized to the most extent by posting the top list on all possible websites. Now it is the internet era, of which truthfulness is not important. Instead, the publicity and manipulated perception is the end. Thus the moral of the lesson is : those names on top list are usually not so good that they pay some debuious company to have sort of dress-up, look good