BMW M4 Gets Initiated in New Drift Video

Jason Siu
by Jason Siu

The first-ever BMW M4 has been welcomed into the M family.

Though the nameplate is new, the M4 essentially replaces the M3 coupe of old and to celebrate its birth, the German automaker decided to take it sideways. But dropping the all-new M4 into an empty parking lot so it can go hooning isn’t BMW’s style.

SEE ALSO: BMW M235i Stars in Epic Driftmob Video

With the M235i starring in an epic driftmob video earlier, BMW had to make sure its M4 video got its fair share of praise. So the company enlisted the help of M owners from all around the country for the video, so that the M4 can weave its way majestically through M history.

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GALLERY: 2015 BMW M4

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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