Toyota CEO Takes on ALS Ice Bucket Challenge
Add Toyota’s CEO as another person that has taken on the ALS Ice Bucket Challenge.
To help raise awareness of ALS, the ALS Association has created the Ice Bucket Challenge, which involves getting doused with buckets of ice water on video and posting that video to social media while nominating others to take on the challenge. Akio Toyoda is just the latest person to join in on the craze which has recently swept the Internet by storm.
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At the end Toyoda nominates another exec from the Japanese automaker to take on the challenge as well as Nissan Vice Chairman Toshiyuki Shiga.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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