Cadillac Escalade Nameplate to Live On
Cadillac is changing how it’ll name its models, but one nameplate will stay.
When the American automaker officially announced the flagship CT6 sedan, it also revealed a new nomenclature for its lineup but one model won’t be affected. According to a recent report from Road & Track, the Escalade will retain its nameplate and will be unaffected by Cadillac’s new naming convention.
SEE ALSO: 2015 Cadillac Escalade Review
Back when Cadillac proposed that the new Escalade would be built on the Lambda crossover platform, Escalade owners reportedly hated the idea and was the main reason why Cadillac shelved the plan. In a way, the Escalade nameplate has a rich history to it, known for its luxurious prowess, towing capabilities and the fact that it’s a body-on-frame SUV. As a result Cadillac acknowledges that it wouldn’t be a good move to change the Escalade name, especially since it’s the brand’s current halo model.
GALLERY: 2015 Cadillac Escalade
[Source: Road & Track]
Discuss this story at our Cadillac forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
Does it come with a purple beacon on the dash, because it looks like a hearse. I wouldn't be caught dead in it...so to speak