Fiat Releases Creepy Commercial for 500X
The Fiat 500X is coming and so is the strange marketing material the Italian automaker creates.
The company has released a teaser video for the upcoming compact crossover, which will debut at this year’s Paris Motor Show. If you’ve seen any Fiat commercials in the past, you know they specialize in the bizarre and the sexy and the latest teaser for the 500X is no different.
SEE ALSO: Fiat 500X Teased Ahead of Paris Motor Show Debut
In fact, it might just creep you out a little – it’s that strange. Words can’t really describe what emotions the Italian automaker is trying to evoke here, but it certainly grabs your attention.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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