Hyundai Hires BMW M Chief Engineer
Hyundai looks like it is preparing to take performance engineering much more seriously.
The Korean automaker has hired Albert Biermann, former chief engineer for BMW’s M performance group, to develop performance models in addition to improving ride and handling throughout the Hyundai lineup. Biermann’s official title at Hyundai will be executive vice president, making him the second-highest foreign executive after design chief Peter Schreyer, who came from Audi.
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Biermann’s stint at BMW was a long one having been with the German automaker for 30 years. He will begin his new position in April. He will also be advising on product strategy and marketing in Europe as Hyundai seeks to move upmarket in European countries.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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This is going to be a boon for Hyundai. Not sure if this will mean an affordable RWD coupe for us, but it will mean the Santa Fe sporting twin turbos on its V6.