Mazda, Xbox Launch 2016 MX-5 Design Contest
For the second straight year, Mazda has teamed up with Xbox to get gamers involved.
The Japanese automaker is promoting the launch of its new 2016 MX-5 Miata sports car and giving Forza Horizon 2 players on Xbox 360 and Xbox One the chance to enter the Mazda MX-5 Livery Design Contest. The contest, which is now live and will run through January 4, 2015 is asking players to design the livery on a 1994 Mazda MX-5 that is currently available in the game.
A pair of finalists will win a trip in March to South by Southwest 2015 for the final design showdown with the winner walking away with a 55-inch curved TV, audio music system, Xbox One Kinect console and one MadCatz Racing Wheel.
SEE ALSO: 2016 Mazda MX-5 Miata Engines Confirmed
To celebrate the winning design, the car will be available to all Forza Horizon 2 players on the Xbox 360 and Xbox One for free. Entering the contest will require you to have a copy of Forza Horizon 2 and participants will have to save their design with the name “MX5contest” and upload it to the Forza Horizon 2 storefront during the contest period.
“In addition to shining the spotlight on the 2016 Mazda MX-5 through the partnership, we also wanted to give Forza fans a way to engage and pick up some cool prizes and see their work featured in the game,” said Russell Wager, vice president of marketing, MNAO. “Fans of the Mazda MX-5 are some of the most passionate enthusiasts out there and we look forward to seeing the creativity that comes from this contest.”
GALLERY: 2016 Mazda MX-5 Miata Live Photos
GALLERY: 2016 Mazda MX-5 Miata
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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