Lexus Goes Small for Its Big Game Commercial
Lexus has decided to go small for this its Super Bowl commercial this year.
With the Japanese automaker’s new RC 350 as the focus for this year’s ad, the company is actually showing off just how fun and versatile it is… in remote-control form. With precision drifting and Japan’s legendary Drift44 behind the controls, the commercial spotlights a remote control RC 350 swinging sideways with ease.
SEE ALSO: 2015 Lexus RC 350 F Sport Review
But having a remote control car as the focus of your commercial doesn’t exactly sell cars. Obviously Lexus is well aware of that, which is why it shows off what the real model can do and just how nimble the production coupe is.
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And even better than the real ad, is all the bonus material you can watch online:
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GALLERY: 2015 Lexus RC 350
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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