Volkswagen is using some interesting technology to help promote its new Golf R in a clever campaign.
By using what the German automaker is calling “breakthrough artificial intelligence technology,” Volkswagen is asking passionate enthusiasts to “Unleash Your Rrrr” by using their voices. The technology takes a user’s vocal pitch and chooses a matching clip from a pool of hundreds of Volkswagen car videos to match them together. For example, if you make an acceleration sound with your voice, it is likely that a video of a Golf R tearing down a straightaway will appear, while screeching and braking noises will conjure up a Golf R drifting sideways.
SEE ALSO: 2015 Volkswagen Golf R Review
The stunts in the video clips of the 292-hp Volkswagen Golf R were all done with driver Tanner Foust behind the wheel, and you can see him unleashing his Rrrr in a video clip below.
“The idea behind the Golf R ‘Unleash Your Rrrr’ was simple – imagination. As children, we’ve all played with toy cars, and the power of our imaginations allowed us to turn rugs into expressways and wooden floors into slick racetracks. Our voice would act as the engine. Fast forward to today where we now have the power of technology to enhance our imagination, and to visualize the power of our voice,” said Vinay Shahani, vice-president of marketing for Volkswagen of America.
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