Hyundai Compact Crossover to Feature 'Edgy' Style
A Hyundai compact crossover is destined for the U.S., but it won’t be the recently revealed Creta.
Despite being billed as a global model, the Hyundai Creta compact crossover isn’t destined for the U.S. because it’s not “the right fit” according to Hyundai North America’s CEO, Dave Zuchowski. Still, the Korean automaker has its eyes set on adding what Zuchowski calls a “B-segment SUV” to its lineup, in order to compete with models such as the Nissan Juke, Mazda CX-3, Chevrolet Trax, Kia Soul and the new Honda HR-V.
Although the Creta actually fits the requirements for the market, Zuchowski said that “edgier styling will be really important in that segment.”
SEE ALSO: Hyundai Santa Cruz Pickup Decision Coming in November
Instead, the CEO hinted that we should think of the Nissan Juke as a reference for the future crossover, meaning it won’t be afraid to think outside the box and go with what will likely be controversial styling, something the Hyundai Creta does not have.
With the Santa Cruz pickup expected to get greenlit this November, the compact crossover should debut at about the same time as the production truck in 2017.
[Source: Car and Driver]
Discuss this story at our Hyundai Creta Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
Doesn't look any edgier than a Subaru Crosstek.