Volvo Buys Polestar Tuning Division to Expand Sports Car Lineup
The brand known for safety has announced its intention to build more sports cars.
Volvo has officially bought 100 percent of Polestar’s tuning arm, a Swedish high-performance car company that will act as Volvo’s sports car tuning arm. Volvo and Polestar have already collaborated on the V60 and S60 Polestar models in the past, and will expand the lineup of performance-tuned Volvos in the future to take the fight the BMW’s M division and Mercedes-AMG.
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
SEE ALSO: 2016 Volvo S60, V60 Polestar US Allocation Revealed
New technology will be coming to the Polestar cars in the form of Volvo’s twin engine electrification technology. Existing Volvo owners will benefit as well, as Polestar will be making aftermarket performance optimization kits for existing owners who want more performance.
In the medium-term, Volvo expects to move between 1,000 and 1,500 Polestar cars a year, a jump up from the 750 they deliver now.
“We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl, former owner of Polestar. Volvo did not buy the Polestar race team, which will be renamed.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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This is the best news of 2015. Couldn't pick up a polestar v60 in the production run. Hoping to get my hands on one!
yet they didn't buy the Polestar racing team