Honda Ridgeline is a ‘Truck to Love’ in 2016 Super Bowl Spot

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Honda will have two commercials during this year’s Super Bowl, one for the Acura NSX supercar and the other for something a little more practical, the new Ridgeline pickup. 

The Japanese brand has released the 60-second spot that will sell the Ridgeline as “A New Truck To Love.” Focus is put on the Ridgeline’s new in-bed audio system, which allows you to play your music through exciters located in the bed walls, an industry exclusive feature.

SEE ALSO: 2017 Honda Ridgeline Makes a Comeback in Detroit

For music, the commercial uses the Queen classic Somebody to Love, sang back by a flock of sheep. A talking dog is also featured in the spot.

“With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division.

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  • craigcole

    Da fuq? This isn’t clever, funny, beautiful or otherwise redeeming … in any way. I give it two thumbs down.