Aston Martin Files for 'DBZ' Trademark in Europe

Jason Siu
by Jason Siu

Aston Martin has filed an application to trademark “DBZ” in Europe, suggesting a new model could be joining the lineup.

Sometimes, automakers trademark certain nameplates to protect them from being used by other automakers, even if they don’t intend to use them for their lineup. Although that might be the case for the Aston Martin DBZ, it’s more likely that the British automaker has another model in the works, given its recent focus on expansion. The trademark application confirms that DBZ is intended to be used on “passenger cars; racing cars; car bodies.”

SEE ALSO: The Sexiest Aston Martin in Years was Designed in Italy

It’s worth noting that Aston Martin could use the DBZ nameplate as a shortened version for a DB Zagato model. Zagato is an Italian design house that has collaborated with Aston Martin over the years, most recently with the stunning Vanquish Zagato concept. It is also the fifth car that Zagato has styled for the brand in as many decades.

Then again, Aston Martin could just be really big fans of Dragon Ball Z and they’re preparing a car that takes 27 minutes to power up but doesn’t really accelerate.

Discuss this story on our Aston Martin Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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