Toyota Tops Automakers in Best Global Brands 2016 Rankings
Toyota continues to be the best global brand out of all automakers according to Interbrand.
The Best Global Brands of 2016 Rankings have been announced with Toyota (+9%) landing in fifth place overall, behind Apple, Google, Coca-Cola and Microsoft. That’s an improvement from its sixth-place overall finish last year. Looking at the automakers that made the list, Mercedes-Benz (+18%) was ninth overall, followed by BMW (+12%) at 11, Honda (-4%) at 21 and Ford (+12%) at 33. That means this year, Mercedes-Benz managed to pass BMW on the overall rankings after finishing behind its rival by one position in 2015.
The survey calculates the financial performance of a particular brand, its overall influence and the profit potential of the brand in order to determine the rankings.
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Other automakers that made the list this year include Hyundai (+11%) at 35th place, Audi (+14%) at 38, Volkswagen (-9%) at 40, Nissan (+22%) at 43, Porsche (+18%) at 50, Kia (+12%) at 69, Land Rover (+11%) at 78, MINI (+18%) at 88 and Tesla at 100th place. It is the first year the American electric automaker has made the list.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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