Ford's Best New Hot Hatch is Not Coming to the US
Ford has confirmed the Fiesta ST isn’t heading to North America.
Reports that the new Ford Fiesta wouldn’t be coming to North America first surfaced in late July, and now CarBuzz has confirmation the Fiesta ST isn’t destined for North American shores either. At the 2017 Frankfurt Motor Show, Ford Performance of Europe director Leo Roeks confirmed the Fiesta ST just doesn’t make a lot of sense for the U.S. “It’s simply a matter of a lack of interest in the B-segment in America. It doesn’t make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that.”
SEE ALSO: All-New Ford Fiesta ST Debuts With Itty Bitty Turbo 3-Cylinder Engine
Although it was expected, the news is a bit sad for those hoping more and more hot hatches would make their way to the U.S. Ford Fiesta sales have been declining in the U.S. since its peak of 71,073 units in 2013. Last year, the American automaker sold 48,807 units in the U.S. And while those figures might be impressive for some automakers, Ford sold 168,789 Focus vehicles last year.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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someone will fill the void. Perhaps a fitter Fit? ITMT; resale values on FiSTers just shot up.
We continue to lose all the wonderful cars. Not enough of us left, guys!