Nissan Continues Its Relationship With Star Wars
Expect more Star Wars-themed Nissans in the near future.
Last year the Japanese automaker seemed to be a perfect fit as a promotional partner for Rogue One: A Star Wars Story, having the Rogue crossover in its lineup. Nissan did its part in the campaign by offering special edition Rogue models and outfitted its displays at various auto show events with Star Wars-themed pieces, including giant Tie Fighters. Now we’ll get to look forward to more from Nissan as the company will be a promotional partner for Star Wars: The Last Jedi, which arrives December 15, 2017.
SEE ALSO: Nissan Scores Big with Millennials — Thanks, Star Wars
Joining Nissan as a promotional partner are Christian Louboutin, General Mills, Royal Phillips, Verizon, and VIZIO. Each company will have their own specific, custom-designed campaign that will complement the overall marketing campaign for the movie.
“Our promotional partners have come up with some very exciting, imaginative campaigns to support The Last Jedi, and we can’t wait to share them with fans,” says Lylle Breier, senior vice president, Global Marketing Partnerships, Walt Disney Studios.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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