Ram Takes to Texas State Fair With Two New Cowboy Chic Luxury Trims
Texans love their trucks.
In fact, a full 20 percent of the American pickup market is made up of sales to the Lone Star state. A great place, then, for Ram to introduce a couple of Texas-sized trim additions to the Ram lineup.
Adding to a long list of trim levels are the new-for-2018 Laramie Longhorn Southfork and Heavy Duty Lone Star Silver models. Don your cowboy boots and polish that belt buckle; Ram is about to take Texas style and flair to their top-rung trucks.
The super-lux Laramie Longhorn trim has been around for a while but it will be joined this year by the Laramie Longhorn Southfork edition. The newest member of Ram’s opulent offerings builds upon the well-appointed Longhorn trim with even more luxury, technology, and refinement.
Inside the pickup, Southfork features new Canyon Brown and Light Frost Beige leather, the first time Ram has offered a near-white interior color on this iteration of the Ram. The color combo was created in response to customer demand. This premium leather also wraps the interior grab handles while real walnut wood trims the steering wheel. A suede headliner caps off the super-luxurious cab. JR Ewing would be proud.
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Eagle-eyed truck spotters will spy a chrome ‘Longhorn’ badge, stretched to span the width of the tailgate. The Southfork edition is available in all current Laramie Longhorn colors including a two-tone option with lower paint featuring Ram’s recently The other new trim is the extension of the Lone Star Silver edition to the Heavy Duty line. Identified by its chrome-surround grille with chrome Wave Mesh inserts, the Lone Star Silver trim also has a round badge with its trim name stuck proudly on its natty new grille. Other exterior highlights include new bright belt moldings, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks.
The Laramie Longhorn Southfork edition is available on just about every bodystyle Ram makes, from a 1500 4×2 to a 3500 4×4. Just make sure you check the option box for a Crew Cab or Mega Cab. The Ram 1500 Southfork starts at $51,220 plus $1,395 destination, with Heavy Duty models commanding about $4400 more.
As for the Heavy Duty Lone Star Silver edition, it is available on either the 2500 or 3500 Crew Cab pickups, driving either two or four wheels. Customers have the choice of the 5.7-liter HEMI V8, the 6.4-liter HEMI V8 or the 6.7-liter Cummins diesel and its massive 930 lb-ft of torque. Pricing starts under fifty grand.
Production of the 2018 Ram Laramie Longhorn Southfork and Ram Heavy Duty Lone Star Silver models begins in the third quarter of 2017 at both Ram assembly plants.added RV Match Walnut Brown hue.
A version of this story first appeared on Off-Road.com
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Living in rural Canada, Matthew has immersed himself in car culture for over 30 years and relishes the thought of a good road trip. A certified gearhead, he enjoys sharing his excitement about cars and is very pleased to contribute at AutoGuide. Matthew is a member of Automotive Journalists Association of Canada (AJAC).
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WTF is "Cowboy Chic"? The picture looks like something a pimp would drive.
I have always loved the leather and wish I had it in mine but I love a good saddle too the rest no. Might be fine for the 1500 pavement queens and maybe the horse show snobs that can afford a 70,000 dollar truck. You want to appeal to the real cowboys give us a real truck with a good strong diesel engine not choked to death by emissions and a transmission that won't detonate under a heavy load. For that matter bring back the manual transmission. Don't go the Chevy route of trying to hide a mediocre truck behind fancy gimmicks