Watch the New Rolls-Royce SUV Take on 'The Final Challenge'
Rolls-Royce is taking a unique approach to show off just how capable its new SUV will be.
While most automakers like to keep testing as secretive as possible, the British automaker has teamed up with National Geographic to publish daily film and photograph updates as the Cullinan takes on “The Final Challenge.” The upcoming SUV will undertake trials in Northern Europe, the Middle East, and the United States for a final time ahead of its world debut later this year.
Starting April 4, The Final Challenge will begin in the Highlands of Scotland and will be broadcast on social media by National Geographic and Rolls-Royce. The SUV will continue its adventure through the Alpine snowfields of Austria, before heading to the arid deserts of the Middle East. Finally, it will go across the toughest terrain in the United States, including multiple off-road challenges and miles of rough terrain.
SEE ALSO: Rolls-Royce Cullinan Teases the Best Seat in the House
Joining the National Geographic and Rolls-Royce Cullinan team will be acclaimed explorer and photographer Cory Richards, who was National Geographic’s Adventurer of the Year in 2012. Look for the National Geographic team to document the journey with daily updates sent from spectacular, far-flung locations as the Cullinan travels the world.
“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial,” comments Torsten Müller-Ötvös, CEO of Rolls-Royce. “Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”
If you wish to catch all the action as it takes place, follow the Rolls-Royce Cullinan Final Challenge here.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Now that I will buy.